When you are put in charge of choosing promotional items for your business, you need to remember certain guidelines. You need to think of many factors around the exercise, as well as the individual choices you have to make.
You have to get the purpose for the promotional items clearly understood before you proceed. This will serve as the guide to the rest of the exercise. You need to decide whether it is a large number of people you are aiming at and fast, or it is a smaller select group of clients you have in mind.
A large number means you need to think of more cost-effective universal items and less of higher process items. That would work best for a select group of clients, where you want to give more value.The pricier items are for, the smaller select group being targeted. Electronics work best at such times.
It is important that the selected items are relevant to the targeted audience and clients. While it is clear on paper, many businesses fail in practice. Those who own businesses that provide cleaning services, for example, would do well to get giveaways that are related to cleaning. Clients will find it easier to remember your business, since the connection with the promotional items shall be clear. Accounting businesses would find it appropriate to give away notepads, calculators, or other items that are accounts related.
Your choice of promotional items has to be about the season. You cannot, for instance, get your clients sunglasses in winter. It would, however, make sense to give away stainless steel tumblers at such a time, since customers can use them to keep their drinks hot. Mugs, beanies and blankets also make sense if it is still winter. When it comes to summer, sunglasses, coolers, and beach items will make the most sense.
You have to get items whose quality is of the highest order. There is always the default classification of the quality of the promotional items with the quality of the rest of your business. Cheap items are taken to reflect the rest of the business poorly. High quality items make the business look classy.
You also need to think of the ability of the items to withstand long-term use. You may get a great item that does not last more than a few days. The longer the lifespan the better.
Do not fall for the cheap price trap. You should not do so because price is not the only deciding factor. It will of course not make business sense to pay a price higher than the average cost. You on the other hand should not pick an item simply because it is the best price you could find. There has to be a balance between price and quality.