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How to Make Attractive and Effective Web Design

Many people think good web design is about visual appeal, but not at all. In fact, it is mainly a balancing act of multiple factors which all have a role to play in the final product.

Below are the essentials of building appealing and effective web design:

Simple Is More

You will find many sites that are overcrowded with elements on each page, and that is so distracting. Every site comes with a purpose, and that purpose must be its biggest attraction. Creativity in web design should only play a supplementary rule in that it promotes the purpose, not the opposite. To achieve this, good web designers usually use a lot of whitespace or negative space, or that part of a page that is unoccupied (in between text, images and other elements). This approach allows the website’s message to grab most of the visitor’s attention, and naturally guides them where they should go.

Functionality Above All

When it comes to good web design, the priority is always usability and functionality. This is the road that leads to conversions, and unless it is there, the site is practically useless. Web design usability and functionality only means that each button works right, and each call to action is positioned perfectly, requiring the user the least effort to move to the next step of the site experience.

Matching Aesthetics with Target Audience

A website’s aesthetics should be suited to the taste of the intended audience, if it is to help make the website effective as a whole. Thus, the designer must know the target market segment so he can make better choices of design features, like colors, images, etc.

Keeping It Straightforward and Interesting

Each word, phrase, sentence or headline on a web page must be clear to the user and have a quality that makes visitors people want to know more. The last thing a webmaster wants is to confuse the users, because confusion usually leads to skipped opportunities.

Maintaining Focus

The exact position of web elements is a crucial factor in the effectiveness of the design. These elements may be as explicit as arrows, or as subtle as tiny dots. These elements focus the attention of the user to where they need to go. With only one design element that the user focuses on, a high number of conversions may be expected.

Definition of Most Crucial Elements

Finally, to ensure that the target audience will find the website worth their time, the design must be based on what they want. This can be done through simple research or surveys. When these wants and needs are known, meeting them will be much easier for the web designer.

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